C4DT – Centre for Digital Transformation

Mastering the Art of Strategic B2B Sales Negotiations: Advanced Tactics for Exceptional Results

Program Snapshot

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PROGRAM OVERVIEW

Elevate your B2B sales negotiation skills to unprecedented levels with our intensive, results-driven program. Designed for seasoned sales professionals, this course delves deep into advanced negotiation strategies, equipping you with cutting-edge techniques to navigate complex deals, overcome challenging objections, and consistently achieve win-win outcomes.

Learning Objectives

By the end of this program, participants will be able to:

  1. Develop a comprehensive negotiation toolkit for high-stakes B2B sales scenarios.
  2. Master the four phases of negotiation to guide discussions strategically
  3. Enhance your ability to maintain positive customer relationships while advocating for your company’s interests
  4. Refine your unique negotiation style to maximise its impact and effectiveness
  5. Gain practical, research-backed tactics to handle even the toughest negotiation situations

Following will be the learning outcomes in this program

Preparation Mastery: Develop a foolproof system for arriving at negotiations fully prepared, armed with comprehensive research and strategic planning.

Negotiation Style Optimization: Learn to leverage your unique negotiation style, adapting it to various scenarios for maximum effectiveness.

Evidence-Based Tactics: Effectively apply cutting-edge, research-backed negotiation skills and tactics specifically tailored for B2B sales contexts.

Balancing Act: Master the art of representing your company’s interests while nurturing positive, long-term customer relationships.

Four-Phase Negotiation Mastery: Skillfully navigate tough negotiations using our proprietary Four-Phase Negotiation Framework, ensuring consistent success in even the most challenging situations.

Key Takeaways

Plan and manage

Plan and manage digital transformation initiatives.

New technologies

Connect new technologies with business applications.

Engage effectively

Engage effectively with technology and legal functions.

Identify technologies

Plan and manage digital transformation initiatives

Evaluate AI

Evaluate AI and analytics-based business initiatives

Implement Data

Implement data governance for decision-making

PEDAGOGY

The program employs a multi-faceted learning approach:

Our program employs a dynamic, multi-faceted approach to maximize skill retention and practical application. It includes interactive workshops, role-playing exercises, and case study analyses of successful B2B negotiations. Participants benefit from video analysis with feedback, expert-led discussions, and concise lectures that distill key concepts. Personalized group coaching further enhances learning by addressing specific needs and fostering actionable insights.

Who should participate

This program is ideal for:

Strategic Account Mangers

sales Leaders

Key Account Managers

Sales Makers

Customer Success Managers

Pre sales Consultants

Pre sales Consultants

Results We have helped create

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Great Learning, Lively Instructions and Examples, very well explained. Rafique ability to provide real-life experience from sales was mot valuable
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Rafique Gave life examples, was very energetic and was one of the most experienced trainers I have met. Complete clarity on what was needed, deep and very insightful, appreciate it
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Rafique Created a Good Interactive session, giving different scenarios of learning , what was effective was his sales examples he shared.
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Rafique delivered a brilliant training on “Consultative Selling” ,the team felt well equipped by the end of the two days.. His skills in engaging the participants was outstanding and commendable.
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Business Transformation is Key and Rafique engaging with Senior Leaders used his facilitation skills to bring out the best and drive peer learning and adoption. His sense of Humor made the sessions Lively.
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Rafique ss a facilitator his ability to connect with the participants and bring a new outside in perspective is highly commendable. His approach to delivering sessions is unique and application oriented.
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I have attended Rafique Sessions both Face to Face and Virtual his ability to keep the participants Engaged and Make learning effective is fantastic.
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Before I came into the session was wondering what an experienced Sales Account Manager could learn New, I was Surprised to see that I need to Know More.
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We were a group of Sr VP , Energy Level was Excellent throughout 2 days, Rafique was able to relate to the Industry and Interjections were great, quiet patient and engaged the Team.
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Rafiques Intervention has been High Class and on my Interactions with the Cluster Heads I can see how well are they convinced on what you have thought them.
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Mr Rafique is a Great Facilitator , with good amount of Filed experience made the Program more Effective. Very good sense of Humour while delivering such a serious course .Please keep it up.
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On of the Best Trainings I have ever Had, most Interactive Gave real life examples & Stories which made the session relevant.

Investment

Connect with us to learn more about how your investment in this program today will unlock growth potential for your organization.

FOR CORPORATE BOOKINGS

What You’ll Learn

This workshop will equip you with essential leadership skills, strategies, and tools to inspire teams and drive growth in your organization.

Module 1: Visionary Leadership
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Module 2: Visionary Leadership
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Module 3: Visionary Leadership
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Module 4: Visionary Leadership
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Transformational Outcomes

Leadership

You’ll develop the vision, communication, and decision-making skills to inspire and lead with impact.

Personal Growth

You’ll build confidence, resilience, and a mindset for growth to face any challenge ahead.

Career Advancement

You’ll gain skills and insights to unlock new opportunities and elevate your career trajectory.

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Meet Your Workshop Leaders

Hi Dear, my name is Debra, nice to meet you!

I work with motivated spirits just like yours that want to quit their 9 to 5 jobs and embrace the entrepreneurial adventure.Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

No worries! I have created a group of like-minded people to help you grow your business online. Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

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FAQ's

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