C4DT – Centre for Digital Transformation

Strategic Account Mastery: Elevating B2B Partnerships

Transform your B2B sales approach with our cutting-edge Strategic Account Mastery (SAM) program. This comprehensive course is designed to empower sales professionals and account managers to forge unbreakable client relationships and drive unprecedented growth.

Program Snapshot

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PROGRAM OVERVIEW

Strategic Account Mastery is an intensive, results-driven program that equips participants with advanced strategies and tools to excel in B2B sales. Through a blend of theoretical knowledge and practical application, attendees will learn to develop and execute innovative account plans, align internal teams, and create lasting value for premier clients.

Learning Objectives

By the end of this program, participants will be able to:

  1. Master the art of strategic account planning and execution
  2. Enhance client commitment and internal alignment
  3. Implement a repeatable, scalable account management process
  4. Deepen client relationships across all organizational levels
  5. Develop solutions that directly impact client business outcomes
  6. Navigate complex political landscapes within client organizations
  7. Create competitive barriers and increase client retention

Following will be the learning outcomes in this program

Innovative Account Planning: Develop a clear, actionable plan to maximize business with premier accounts.

Stakeholder Alignment: Build and maintain commitment to your strategic plan, both internally and with the client organization.

Repeatable Success: Learn and apply a reliable, scalable account planning process for consistent results.

Team Synergy: Improve account-team alignment and productivity to deliver exceptional client value.

Relationship Depth: Develop deeper and wider engagement across all levels of the client organization.

Solution Architecture: Gain a thorough understanding of client business initiatives to develop compelling, outcome-focused solutions.

Political Intelligence: Conduct detailed political analysis for impactful engagement within complex client ecosystems.

Value Alignment: Build strong business connections aligned with your products and services.

Competitive Edge: Develop a robust competitive strategy to create barriers and secure your position within the account.

Value Creation: Build a comprehensive value creation strategy to enhance client retention and long-term partnership.

By mastering these objectives, participants will be equipped to transform their approach to strategic account management, driving sustainable growth and forging unbreakable client partnerships.

Key Takeaways

Plan and manage

Plan and manage digital transformation initiatives.

New technologies

Connect new technologies with business applications.

Engage effectively

Engage effectively with technology and legal functions.

Identify technologies

Plan and manage digital transformation initiatives

Evaluate AI

Evaluate AI and analytics-based business initiatives

Implement Data

Implement data governance for decision-making

PEDAGOGY

The program employs a multi-faceted learning approach:

Our program adopts a dynamic learning approach, combining interactive workshops, industry case studies, and peer-to-peer knowledge sharing to foster practical understanding. Participants engage in one-on-one coaching for personalized guidance and undertake action-learning projects grounded in real-world scenarios. This multi-faceted methodology ensures a comprehensive learning experience.

Who should participate

This program is ideal for:

Senior Account Managers

Key Account Directors

Business Development Managers

Sales Executives

Client Relationship Managers

Results We have helped create

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Great Learning, Lively Instructions and Examples, very well explained. Rafique ability to provide real-life experience from sales was mot valuable
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Rafique Gave life examples, was very energetic and was one of the most experienced trainers I have met. Complete clarity on what was needed, deep and very insightful, appreciate it
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Rafique Created a Good Interactive session, giving different scenarios of learning , what was effective was his sales examples he shared.
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Rafique delivered a brilliant training on “Consultative Selling” ,the team felt well equipped by the end of the two days.. His skills in engaging the participants was outstanding and commendable.
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Business Transformation is Key and Rafique engaging with Senior Leaders used his facilitation skills to bring out the best and drive peer learning and adoption. His sense of Humor made the sessions Lively.
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Rafique ss a facilitator his ability to connect with the participants and bring a new outside in perspective is highly commendable. His approach to delivering sessions is unique and application oriented.
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I have attended Rafique Sessions both Face to Face and Virtual his ability to keep the participants Engaged and Make learning effective is fantastic.
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Before I came into the session was wondering what an experienced Sales Account Manager could learn New, I was Surprised to see that I need to Know More.
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We were a group of Sr VP , Energy Level was Excellent throughout 2 days, Rafique was able to relate to the Industry and Interjections were great, quiet patient and engaged the Team.
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Rafiques Intervention has been High Class and on my Interactions with the Cluster Heads I can see how well are they convinced on what you have thought them.
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Mr Rafique is a Great Facilitator , with good amount of Filed experience made the Program more Effective. Very good sense of Humour while delivering such a serious course .Please keep it up.
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On of the Best Trainings I have ever Had, most Interactive Gave real life examples & Stories which made the session relevant.

Investment

Connect with us to learn more about how your investment in this program today will unlock growth potential for your organization.

FOR CORPORATE BOOKINGS

What You’ll Learn

This workshop will equip you with essential leadership skills, strategies, and tools to inspire teams and drive growth in your organization.

Module 1: Visionary Leadership
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Module 2: Visionary Leadership
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Module 3: Visionary Leadership
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Module 4: Visionary Leadership
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Transformational Outcomes

Leadership

You’ll develop the vision, communication, and decision-making skills to inspire and lead with impact.

Personal Growth

You’ll build confidence, resilience, and a mindset for growth to face any challenge ahead.

Career Advancement

You’ll gain skills and insights to unlock new opportunities and elevate your career trajectory.

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Meet Your Workshop Leaders

Hi Dear, my name is Debra, nice to meet you!

I work with motivated spirits just like yours that want to quit their 9 to 5 jobs and embrace the entrepreneurial adventure.Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

No worries! I have created a group of like-minded people to help you grow your business online. Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

Additional Learning Tools

FAQ's

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