C4DT – Centre for Digital Transformation

Value-Centric Selling through Customers Outcomes

Program Snapshot

Play Video

PROGRAM OVERVIEW

The Value Centric Selling Through Customer outcomes is an intensive program designed to transform B2B sales professionals into strategic partners for their clients. This course equips participants with advanced techniques to engage C-suite executives effectively, articulate value propositions, and drive tangible business outcomes. The program focuses on identifying industry-specific metrics, conducting outcome-focused discovery conversations, and aligning solutions with customer goals. Participants learn to craft compelling elevator pitches and executive presentations, build credibility with high-level decision-makers, and quantify the impact of their solutions.Through a blend of interactive workshops, case studies, and role-playing exercises, the program offers practical, hands-on experience.

Learning Objectives

By the end of this program, participants will be able to:

  1. Develop skills to effectively engage with executives and understand their priorities
  2. Learn how to identify and articulate industry-specific outcomes and metrics
  3. Master techniques for conducting discovery conversations focused on customer outcomes
  4. Understand how to benchmark and demonstrate outcomes delivered to customers
  5. Gain ability to link solutions to desired customer outcomes
  6. Develop skills to build credibility and relationships with executives
  7. Learn how to craft and deliver compelling elevator pitches and executive presentations

Following will be the learning outcomes in this program

Techniques for researching and understanding executive priorities

Framework for identifying industry-specific outcomes and KPIs

Best practices for outcome-focused discovery conversations

Methods for aligning solutions to customer’s desired outcomes

Key Takeaways

Plan and manage

Plan and manage digital transformation initiatives.

New technologies

Connect new technologies with business applications.

Engage effectively

Engage effectively with technology and legal functions.

Identify technologies

Plan and manage digital transformation initiatives

Evaluate AI

Evaluate AI and analytics-based business initiatives

Implement Data

Implement data governance for decision-making

PEDAGOGY

The program employs a multi-faceted learning approach:

This comprehensive pedagogy combines theoretical knowledge with practical application, peer learning, and actionable planning. By engaging participants through various learning modalities, the program ensures a thorough understanding of outcome-based selling concepts and techniques. The emphasis on real-world application, through case studies, role-plays, and action planning, prepares participants to effectively implement these strategies in their professional roles. The collaborative elements of peer feedback and coaching create a supportive learning community, fostering ongoing development and refinement of skills. This multi-faceted approach is designed to produce confident, skilled practitioners of outcome-based selling, ready to drive results in their B2B sales endeavors.

Who should participate

This program is ideal for:

Strategic Account Mangers

sales Leaders

Key Account Managers

Sales Makers

Customer Success Managers

Pre sales Consultants

Pre sales Consultants

Results We have helped create

Dell_Logo.svg
Great Learning, Lively Instructions and Examples, very well explained. Rafique ability to provide real-life experience from sales was mot valuable
IMG-20241222-WA0024-removebg-preview
Rafique Gave life examples, was very energetic and was one of the most experienced trainers I have met. Complete clarity on what was needed, deep and very insightful, appreciate it
IMG-20241222-WA0012-removebg-preview
Rafique Created a Good Interactive session, giving different scenarios of learning , what was effective was his sales examples he shared.
IMG-20241222-WA0013-removebg-preview
Rafique delivered a brilliant training on “Consultative Selling” ,the team felt well equipped by the end of the two days.. His skills in engaging the participants was outstanding and commendable.
IMG-20241222-WA0014-removebg-preview
Business Transformation is Key and Rafique engaging with Senior Leaders used his facilitation skills to bring out the best and drive peer learning and adoption. His sense of Humor made the sessions Lively.
philips logo
Rafique ss a facilitator his ability to connect with the participants and bring a new outside in perspective is highly commendable. His approach to delivering sessions is unique and application oriented.
palo-alto-networks-inc-logo-vector-removebg-preview
I have attended Rafique Sessions both Face to Face and Virtual his ability to keep the participants Engaged and Make learning effective is fantastic.
IMG-20241222-WA0020-removebg-preview
Before I came into the session was wondering what an experienced Sales Account Manager could learn New, I was Surprised to see that I need to Know More.
IMG-20241222-WA0021-removebg-preview
We were a group of Sr VP , Energy Level was Excellent throughout 2 days, Rafique was able to relate to the Industry and Interjections were great, quiet patient and engaged the Team.
IMG-20241222-WA0023-removebg-preview
Rafiques Intervention has been High Class and on my Interactions with the Cluster Heads I can see how well are they convinced on what you have thought them.
general-electric
Mr Rafique is a Great Facilitator , with good amount of Filed experience made the Program more Effective. Very good sense of Humour while delivering such a serious course .Please keep it up.
2048px-HP_logo_2012.svg
On of the Best Trainings I have ever Had, most Interactive Gave real life examples & Stories which made the session relevant.

Investment

Connect with us to learn more about how your investment in this program today will unlock growth potential for your organization.

FOR CORPORATE BOOKINGS

What You’ll Learn

This workshop will equip you with essential leadership skills, strategies, and tools to inspire teams and drive growth in your organization.

Module 1: Visionary Leadership
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
Module 2: Visionary Leadership
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
Module 3: Visionary Leadership
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
Module 4: Visionary Leadership
Lorem ipsum dolor sit amet, mea ei viderer probatus consequuntur, sonet vocibus lobortis has ad. Eos erant indoctum an, dictas invidunt est ex, et sea consulatu torquatos. Nostro aperiam petentium eu nam, mel debet urbanitas ad, idque complectitur eu quo. An sea autem dolore dolores.
Day 1
Day 2
Day 3
Day 4

Transformational Outcomes

Leadership

You’ll develop the vision, communication, and decision-making skills to inspire and lead with impact.

Personal Growth

You’ll build confidence, resilience, and a mindset for growth to face any challenge ahead.

Career Advancement

You’ll gain skills and insights to unlock new opportunities and elevate your career trajectory.

- As Seen On -

Meet Your Workshop Leaders

Hi Dear, my name is Debra, nice to meet you!

I work with motivated spirits just like yours that want to quit their 9 to 5 jobs and embrace the entrepreneurial adventure.Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

No worries! I have created a group of like-minded people to help you grow your business online. Everything is about you and what you want to do, I am only here to guide you and support you to make you realise your dreams!

Additional Learning Tools

FAQ's

Item #1
Visited 1 times, 1 visit(s) today